DASPU: from catcall to catwalk, Brazil
Rio de Janeiro, Brazil, 2006.

Davida, an NGO promoting the rights of prostitutes and the prevention of AIDS in Rio de Janeiro, made their mark in a striking way: they launched the first line of clothes designed and modeled by prostitutes. They ironically called their brand DASPU (an abbreviation for das putas, which means for prostitutes in Portuguese) which sounds like DASLU, the most elegant shopping mall in San Paolo.

The first collection was dedicated to truck drivers, praised by the prostitutes as their best clients. Professional models soon supported the project. DASPU went from the shabby backstreets of Rio to international fame, demonstrating that dignity transcends all social barriers and prejudices.